wanted: start-up specialist

  • must have experience starting companies
  • must have actually started several companies
  • must have initiative
  • must be familiar with royalty financing (as opposed to debt financing or equity financing)

compensation by profit sharing

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wanted: super-salesperson

  • must have history of overachievement
  • must know of publishing phenomena

(World Almanac, Guinness, Valley of the Dolls, Gone With The Wind, Harry Potter)

  • must know, or know of, the publishers of those phenomena and their sales strategy and tactics

compensation by straight commission on a sliding scale: the greater the volume, the greater the percentage (stock option possible)